Author: Jim Koch
Hardcover: 272 pages
Publisher: Flatiron Books (April 12, 2016)
"In 1984, it looked like an unwinnable David and Goliath struggle: one guy against the mammoth American beer industry. When others scoffed at Jim Koch’s plan to leave his consulting job and start a brewery that would challenge American palates, he chose a nineteenth-century family recipe and launched Samuel Adams. Now one of America’s leading craft breweries, Samuel Adams has redefined the way Americans think about beer and helped spur a craft beer revolution.
In Quench Your Own Thirst, Koch offers unprecedented insights into the whirlwind ride from scrappy start-up to thriving public company. His innovative business model and refreshingly frank stories offer counterintuitive lessons that you can apply to business and to life.
Koch covers everything from finding your own Yoda to his theory on how a piece of string can teach you the most important lesson you’ll ever learn about business. He also has surprising advice on sales, marketing, hiring, and company culture. Koch’s anecdotes, quirky musings, and bits of wisdom go far beyond brewing."
▶ "Jim Koch [pronounced "cook"] is the founder of The Boston Beer Company, brewer of Samuel Adams. He founded the company in 1984, using his great-great-grandfather’s recipe. […]The Boston Beer Company has become one of the leading American craft breweries and now accounts for just over 1 percent of the U.S. beer market. "
▶ In 2014, Boston Beer produced 4.1 million barrels of beer.
▶ In 2015, Boston beer’s revenues " have reached nearly $1 billion. That might be an impressive-sounding number, but Samuel Ada,a is still only about 1 percent of the overall U.S. beer market. we started at invisible, grew to infinitesimal, got to minuscule, and moved to tiny. In 2015, we can proudly say, ‘We finally made it to small.’ "
Photo by Yours For Good Fermentables.com.
Commercial use requires explicit permission, as per Creative Commons.
— Follow on web: YoursForGoodFermentables.com.
— Follow on Twitter: @Cizauskas.
— Follow on Facebook: YoursForGoodFermentables.
— Follow on Instagram: @tcizauskas.
Tagged: , beer book , Boston Beer , craft beer business , appreciation , Jim Koch